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|Mrs M Bent||Head of Department|
|Mrs C Bell||Travel & Tourism teacher|
|Mr N Wall||Travel & Tourism teacher|
Tourism is one of the fastest growing industries in the world and provides employment to almost 10% of the job market. We offer a curriculum at key stage 4 and 5 to develop students knowledge of the vast industry whilst also nurturing their skills to ensure they are successful whichever future path they take.
Tourism is a fascinating subject to study and the courses we offer provide students flexibility in a structured environment to complete qualifications that will be individual to them and their interests.
Key stage 4: BTEC Tech award in Travel and Tourism
The course we offer is called: BTEC Tech Award in TRAVEL AND TOURISM Level 1/Level 2
The course is made up of three components:
Component 1: Travel and Tourism Organisations and Destinations. Students will investigate travel and tourism organisations, their aims and how they work together. Students will explore types of travel and tourism and the features that make destinations appealing to visitors. This is assessed through a piece of coursework marked internally and moderated by the exam board.
Component 2: Influences on Global Travel and Tourism. Students will explore the different factors that may influence global travel and tourism, and how travel and tourism organisations and destinations respond to these factors. Students will examine the potential impacts of tourism at global destinations and how destinations can manage the impacts of tourism and control tourism development to achieve sustainable tourism. This is assessed with an exam marked externally by the exam board.
Component 3: Customer Needs in Travel and Tourism. Students will investigate how organisations use market research to identify travel and tourism trends, and customer needs and preferences. Students will apply their understanding by selecting products and services, and planning a holiday to meet customer needs and preferences. This is assessed through a piece of coursework marked internally and moderated by the exam board.
In order to be awarded a qualification students must complete and achieve all three components with a grade Level 1 Pass or above and achieve the minimum number of points at a grade threshold.
The grades students could be awarded for this qualification are Level 1 pass, Level 1 merit, Level 1 distinction, Level 2 Pass, Level 2 merit, Level 2 distinction or Level 2 distinction *
Key stage 5: Applied diploma in Tourism
The course we offer is called: WJEC Level 3 Applied Diploma in Tourism
This course is designed to provide students with the underpinning knowledge, understanding and skills associated with tourism organisations and activities. This qualification will provide a broad basis for further or higher education or for moving into employment.
With the importance of tourism income to the economy through spending power and employment, this course provides students with exposure to the tourism industry which is important for furthering knowledge of this crucial market sector. The qualification has been designed to cover the extent of the tourism industry and all of the organisations that make up the industry in detail and depth. The assessments provide the students with much scope to fully research and understand the tourism sector, testing their understanding of the tourism sector at an appropriate level. The applied focus of each unit ensures that there is relevant and purposeful learning. This course offers a good balance of skills including problem solving, research and presentation skills.
Unit 1: The United Kingdom Tourism Product
The two main aims of this unit is for learners to understand what the United Kingdom offers to inbound and domestic tourists and appreciate the range of employment opportunities available in the tourism industry.
In this unit students will explore the reasons why the UK is one of the world’s most popular tourism destinations. Students will learn about the range of tourist attractions and how these attractions have changed over time. Students will explore the development of transport options, employment patterns, impact of technology on tourism and tourism behaviour. The UK tourism industry is dynamic and is constantly adapting to new situations. Students will gain an understanding of why it is important to continually develop the tourism product and to successfully market this to the rest of the world.
At the end of this unit students will have developed the skills of:
- numeracy by researching and analysing employment trends and data
- critical thinking by evaluating a wide range of employment opportunities available within the industry.
This unit is assessed in a 90 minute exam paper at the end of year 12.
Unit 2: Worldwide Tourism Destinations
The overall aims of this unit are for students to understand that all tourism destinations have a range of attractions and facilities and that destinations acquire an image and reputation that affects the types of tourists to whom they appeal.
In this unit students will explore a range of different tourist destinations, short haul and long haul and understand the factors that affect where people choose to visit. These include distance, travel options and availability, activities and how destinations are marketed.
At the end of this unit students will have developed the skills of:
- creativity and innovation through designing and producing presentational materials
- literacy by evaluating how people travel to and within tourism destinations
- planning and organisation by planning and developing a marketing campaign for a tourism destination
- numeracy by data analysis.
This unit is assessed through a written report, responding to a set task. This work is completed in controlled conditions which is moderated externally at the end of year 12.
Unit 3: The Dynamic Tourism Industry
The aim of this unit is for learners to understand that tourism is an ever-changing industry which has to adapt quickly to external pressures and changes in society at the national and global scale.
Throughout this unit of work students will explore how the tourism industry responds to external pressures including environmental, economic and political events, over which it has no control. Students will learn about how changes in technology and transport has affected tourism behaviour and choices whilst also learning about the environmental issues involved in tourism.
By the end of this unit students will have gained an understanding of the dynamic nature of the global tourism industry. They will appreciate that there are many events and circumstances over which the industry has no control, but has to respond to. Students will appreciate that these changes are ongoing and that every day world events are occurring to which the global tourism industry has to respond.
At the end of this unit learners will have gained the skills of:
- critical thinking by understanding how the global tourism industry has embraced new information and communication technology to revolutionise travel
- literacy by evaluating how the tourism industry has developed strategies to deal with climate change and how important attractions and destinations are managed.
This unit is assessed in a 90 minute exam paper at the end of year 13.
Unit 4: Event and Itinerary Planning
This unit is a synoptic unit therefore assessment requires students to draw on skills and knowledge developed in Units 1, 2 and 3.
The aim of this unit is for the learner to understand the process of event management and the nature of tour itineraries within the UK. Students will explore various aspects of event planning including risk assessments, timescales, marketing and resources to develop a suitable itinerary.
At the end of this unit you will have developed the skills of:
- critical thinking by assessing the business elements which are involved
- planning and organisation by planning a tourism event
- creativity by developing and presenting your own suggestion for a UK tour
This unit is assessed through a written report, responding to a set task. This work is completed in controlled conditions which is moderated externally at the end of year 13.